De Beers LV, the common society created by LVMH and De Beers in 2001, announces that Raphaele Canot joins the company as Art Director. Raphaele Canot, 35, is the former Jewellery Creative Director at Cartier. She brings DE BEERS LV a major experience in design and jewellery as well as an in-depth culture of luxury industry. “Raphaele’s solid education and background in business marketing, combined with her creative talent and aesthetic sensitivity will be a distinctive asset for DE BEERS LV’s brand establishment”, mentioned Guy Leymarie, the company CEO. De BEERS LV De Beers LV was established in 2001 as an independently managed and operated company by De Beers SA, the world’s premier diamond mining company, and LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods company. As part of this venture agreement, De Beers SA transfers to De Beers LV the world-wide rights to use the De Beers brand name for luxury goods in consumer markets. The new company designs, manufactures and sells premium diamond jewellery in its own retail stores under the De Beers brand name.